Savage X Fenty is a lingerie brand founded by Rihanna,

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offering a range of products including bras, underwear, sleepwear, and loungewear.

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The brand features an optional membership program called Xtra VIP that

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offers discounts and early access to product releases.

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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group, and initially launched as an online-only brand.

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The debut collection sold out within a month of launching, and in 2018, the company

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launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna.

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Savage X Fenty was named one of Fast Company’s “10 most innovative style

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companies of 2020” and is currently valued at $1 billion, with over 4.5 million followers across social media platforms.

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Rihanna announced in January 2022 that Savage X Fenty will be opening

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brick-and-mortar stores in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C.

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The company has a Savage X Ambassadors program consisting of celebrities,

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influencers, and micro-influencers who promote Savage X Fenty products on social media platforms.

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