Olivia Dunne promoted an artificial intelligence essay-writing product called Caktus.AI to her TikTok followers two weeks ago.

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Dunne claimed that Caktus.AI's product would provide real resources for citing at the end of essays and paragraphs.

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John Basl, a philosophy professor at Northeastern University, believes that Dunne's

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partnership with Caktus.AI could prompt the NCAA to establish ethical guidelines for NIL deals.

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Basl is concerned that promoting plagiarism could be problematic, and colleges should teach students not to do it.

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The sports world is divided on whether or not Dunne's latest NIL deal is an issue for the NCAA.

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Some Twitter users pointed out that universities already use artificial intelligence to

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review homework submissions, suggesting that Dunne's promotion could level the playing field.

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Dunne's rising popularity has made her a sought-after candidate for appealing NIL deals.

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There are no strict guidelines from the NCAA regarding name, image, and likeness, making it difficult to fault Dunne for her actions.

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Basl's concern regarding promoting plagiarism is shared by others in the academic community.

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Dunne's promotion of Caktus.AI has sparked a broader conversation around ethical guidelines for NIL deals in college sports.

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